... 70's against the inequality of women in areas such as the workplace, leisure, education and law. A state where women have only ever been considered and treated equal (officially) to men. Strong gender bias indicates the context and content of media outputs and there projected opinions. Large mainstream film, television and radio outputs tend to refrain from showing strong bias in gender issues, and only specialist entities in these mediums (e.g. certain T.V. and Radio stations) show any at all. Only is it in the magazine industry (ignoring the world wide web as its is a tool for all opinions) where dominant influences (large publishing houses) use this method. Using the media for the subject of investigation was due articles read in my media studies class. The article instigated my interest in this topic was a brief description of the cultural effects theory. A theory that takes the position that the ...

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