... had a good grasp of party politics. Unlike Gaitskell, Macmillan was able to use the media to his advantage. A new form of media had just began, which would now benefit politics, if used effectively. 'super-Mac', was able to use this to his advantage, 'Mac-wonderful' was increasing Conservative likeability in the public eye. Macmillan had entered the 1959 general election in a very strong position, there was a consumer boom and Labour was still suffering from internal feuding and in particular from disagreements over Britain's independent nuclear deterrent. Even though, becoming Prime Minister in such difficult circumstances'. Macmillan proved to be on of the most successful of all conservative leaders, which could be said, may be down mostly to luck, down to the failure of the Labour Party. However, this image of 'super Mac', was soon to end in 1962, where announcing rapid changes to the government, involving alterations ...

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