... and Europe. The leader, John Major, was also seen as weak and indecisive. The problems the Conservatives faced during their term badly affected them when the voting came; and the fact their support was spread through the country meant that they were at a disadvantage due to FPTP (they failed to win constituencies). These various weaknesses meant that people were reluctant to re-elect the Conservatives, therefore much of the electorate were looking for another party to vote for. For many that party was Labour. Completely adverse to the Conservatives was the Labour Party. After three terms of Conservative rule, the Labour Party was seen as young, fresh and dynamic. Now presented as 'New Labour', they had the youngest leader for nearly 200 years (Tony Blair), they had socialist policies and promised reform of many different departments e.g. NHS and House of Lords. Labour also targeted key marginal constituencies, meaning that ...

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