... on topics, which will lead to it making more popular decisions. Another set of people cabinet must be supported by, is the public, showing that they seem relatively in touch with the electorate, i.e. young man with a family, not the typical old MP. The final set of people who need to encourage ministers, is the media. The influential body at elections can often swing the polls and dictate how people think and vote, because for most people, the newspapers and the news is the only insight they get about politics. The media can create and mould the profile of MPs so that they become popular with the public, so that the idea corresponds to the new point of the image they will project about the party. This means if they are relatively young then they will seem in touch with people. It is also good to have these figures ...

See this essay or coursework document in full right now