... status, group membership (e.g. social/recreational/ sport clubs, political parties). b. Situational Audience Analysis: types of audiences (voluntary-assemble out of free will, captive-compelled to attend), size of the audience, occasion, physical setting, time, disposition toward the topic, speaker, & occasion (e.g. favourable, unfavourable or neutral). c. Psychographic Audience Analysis: values, beliefs, attitudes, behaviours. 4. Issues of concern while speaking to an audience in a pluralistic society: Suggested answers: ~ be sensitive to audience's feedback, disposition, responses ~ avoid discriminating against differences in demographic, psychographic or the situational variables ~ try to identify common ground with the audience, do not attempt to change differences that cannot be changed ~ be careful of remarks that might be viewed as stereotypical, prejudiced, discriminatory or racist Public Speaking and Communication 1. Body language cues indicative of an open, interested or supportive approach: B. frowning and leaning forward with legs open - open & paying attention; frowning is not necessarily a negative sign - it can merely ...

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