... services for different types of customers * Prices (including special offers and discounts) * Location and direction * Staffing * Health and safety and security procedures * Other local information (such as nearby attractions, medical facilities, transport etc). Naturally no one can be expected to know the answer to every question. What is expected, however, is that staff members know where to obtain the information to answer customer queries. There is a usually a wide range of sources available, including: * Manuals * Brochures and leaflets * Guide books * Tourist information centres * Recorded telephone information lines * Computerised information systems * Maps * Reference books * Timetables Thorpe Park has used many different techniques of advertising such as television adverts, radio, newspapers, internet, cinema and point of sale. It is important for Thorpe Park to know about their competitors because it will drive them to be better than their competitors and make their ...

See this essay or coursework document in full right now