... main focus. The steam coming out of the shoe has a figurative meaning, the steam suggests that the shoes are comfortable, fresh and your feet will not have a bad odor. In advert two the shoes are smaller and the man in the picture is the main focus. The man in the picture is hiking and looks fit; this implies that the shoes will be comfortable enough for you to hike in. The image is more sophisticated than the one in advert one and has a bigger meaning because you can tell just by looking at the advert that the shoe is specifically made for hiking whereas in advert one you would have to guess that they are casual shoes. The first adverts shoes are called 'Geox Breathes'. This gives the impression that the shoes breathe and are fresh. Judging from the name of the shoes you can tell that they ...

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