... important to channels. The BBC is a Public Service Broadcaster and wants to be seen as a voice of the nation. This it sees as being its identity. Commercial channels such as ITV want to please advertisers. They want to be able to guarantee a large target audience to attract potential advertisers. The news does this. The BBC also needs to justify the license fee and show that their programmes are of a high standard. In events such as the death of Princess Diana the BBC wanted to be able to say that the nation watched their coverage as opposed to that of another channel. To prove they are providing what the nation wants and so to justify that they are a public service broadcaster. If this is all to be achieved then the stations need to provide news that will attract audiences and this often means giving biased reports. ...

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