... serious news programme. Headlines are heard in between the loud chiming of the clock. The headlines are all about domestic issues to make the viewers interested and because they are often able to get images straight away to support such stories. A voice-over is then heard which introduces the presenter and the camera zooms into the presenter until it is focused on his face. The presenter looks as if he is in his fifties; he is black and smartly dressed. The effects of this are that viewers will believe what the newsreader is saying. They are relying on the newsreader to give them reliable information. The image of the presenter is important because the viewers have to believe what the newsreader is telling them so he must be credible as Neil Postman says. "You would first choose a cast of players, each of whom has a face that is both ...

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