... the same way that they are portraying it. This particular view is very much criticised by Pluralists. Their theory is that a variety of media being provided to the public, instead of dictated, helping them to guarantee a wide coverage of all viewpoints that they can choose to take on board or not. Pluralists criticise the BBC, saying that they are unbiased to both main political parties, unfair stories would not occur. Primary Definition in the media is a way in which media professionals influence selection and presentation in the news. Stuart Hall is the main person responsible for this theory. Journalists work alongside the upper class to present the ideology of primary definition into news stories. A criticism of Primary Definition comes from the Pluralist group, they observe it as implying that authoritative people, the ruling class and bourgeoisie, are all aiming for the same thing, to be the strongest ...

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