... of our world and has vast effects on all elements of society. Mass media began in the late 18th century with the Industrial Revolution and although it has only been around for a short time, it has progressed, evolved and spread at such a rapid pace. Emerging in the 1900's with the mass circulation of press and the introduction of cinema, media today now spreads as wide as to include as television, internet, magazines and computer games. It has developed so much that media is now seen in all areas of life and its impact on society and the world we live in is therefore inevitable. Bazalgette, G. "why media studies is worthwhile."(2000) argues, that it is because mass media and communications are so much apart of our life that it is essential that we evaluate its effects on society. Furthermore, the development and wide spread of mass media provides individuals ...

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