... educated therefore do not enjoy reading long texts. Or some newspapers may use a lot of texts and this would appeal to well educated people who like to be updated with the news around the world. The publisher would try to make the paper as appealing as possible to the chosen audience to increase the circulation of total copies sold daily. At the top of a newspaper front page there is always a masthead which has the name of the newspaper. 'The Sun' has a masthead in the top right-hand corner of the front page and is printed 'white on red'. 'The Times' has a masthead going across the width of the page and is printed 'black on white'. In between the two words there is an emblem which suggests that this is formal and a traditional British newspaper. Both newspapers have poppies next to the mastheads to respect Remembrance Day. ...

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