... in many different ways which helped me establish which presentational devices worked and made an impact and which did not. I established that the less text and more pictures that a leaflet contained the more likely it was to be read and understood. Also, these leaflets gave me a certain understanding of which level of formality I should take whilst producing my leaflet and to what extent specialist vocabulary should be used. I decided to base the leaflet format on a four-sided style, with the title on the front page, together with a few pictures and the fake company's name (think.co). Through the background reading of the leaflets that I had been presented with as examples to follow I was able to make the decision to keep the format of the leaflet simple but the formality of the text fairly high. To keep the shocking element of the leaflet up I ...

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