... news etc, whereas the stereotypical broadsheet reader is someone who enjoys reading and thoroughly goes through their paper, also they are usually seen as being better educated and thus my campaign is ideally suited for them. Also my MacDonald's mat idea is one, which specifically interests me because I think it would be excellent to achieve as the range of audience reached would be massive, the idea of it is that with every meal you have at MacDonald's you are given a tray and on that tray is a thin paper mat, which usually has something on it visual/text, in this case the thing on it will be a text from my campaign. I intend to make the campaign very full of a wide range of visual images because I think it is ...

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