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... is a Garnier advert for a new hair colouring. The target audience for the BT advert is young couples with small children, as these are featured in the advert, they would also use the telephone a lot. The target audience for the hair colouring advert is females, aged 25+ as these are the people most likely to want to dye their hair. Both adverts are taken from 'You', a magazine that comes with the Sunday Express. The magazine is more for females rather then males. The BT advert was place in the middle of an interview which both men and women may read, whereas the Garnier advert was in the middle of the fashion pages which are mainly read by women. The BT advert does exploit stereotypes as it suggests that men do not know a lot about caring for young children. The Garnier advert also exploits stereotypes, by the ...