... One of the things that people remember about it is the name of the company on the front - Manchester United are sponsored by "Vodaphone," Arsenal by "Dreamcast," Chelsea by "Autoglass" and so forth. Also many sports personalities are paid to wear a product made by the company. One example: most children that are interested in golf would want a "Nike" baseball cap, as worn by Tiger Woods. This shows a very successful way to sell the name as parents are besieged by their children wanting to own the product. Using famous characters can, however lead to complications. Just recently there has been a case with the company that makes the "Brylcreem" gel, as they used David Beckham to sell their product, because many children wanted their hair like his. The problem arose when David Beckham had all of his hair shaved off, as he had no need for gel ...

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