... attract the reader is persuasive language. Most people would consider words such as 'superb' and 'beautiful' as standard, everyday words but with a positive feel and purpose. Other words may not be considered regular or conventional but are instantly recognisable for their positive implication, words such as 'amazing', 'stupendous' and 'tremendously competitive'. These adjectives appear in pre-modification which sets up an expectation to the reader. Pre-modification is used to highlight the image of the product before you even know what the item is. For example, 'six beautiful sommelier crystal glasses.' Four positive adjectives are put in before you even know what the item is. So, even before it becomes apparent what the item actually is, you are already impressed with its attributes. Another method used to tempt the customer into buying the product is repetition. Repetition is almost compulsory in the making of a good persuasive text, as it ...

See this essay or coursework document in full right now