... critics. It helps create a wasteful society in which goods are thrown out long before they are worn out. Defenders of advertising say that ads are not that powerful. They do not create a need; they simply extend choice. The changes in representations of families (row -not white, perfect), female equality, peer pressure, children want the latest 'gear', consumer pressure - some people shop around for the best deal -more competitive firms, they want quality - the best ideologies - a sense of power in society - dominance culture - some people want to be 'flash' and street-wise and want brand or perhaps value for money. Although there is concern about the effects of advertising in general, there is more concern about the effects of advertising on children and youngsters. Teenagers are especially impressionable and venerable to brand advertising for products such as clothes, drinks and computer games. They have a ...

See this essay or coursework document in full right now