... it will be convenient to their lives as they are too busy to worry about changing their hair colour. Being as busy as they are they don't have a lot of time to spare on things like colouring their hair twice which makes them a good target market for this product. The advertisement that is aimed at the primary target uses the advertising desire of a wish to have excitement and a wish to be attractive. It will appeal to the primary target market because it is a bold picture and teenagers will be able to relate to it. The advertisement shows a girl with her head split in two showing that the product changes colour after it is washed. The background is plain so the foreground will stand out. The camera angle is straight on which makes teenage readers think they are equals with her. The girl is smiling ...

See this essay or coursework document in full right now