... and maybe a woman's as well e.g. Cosmopolitan. I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert. I decided to follow in the footsteps of companies like "Red Devil" and target a young audience. Most of the people I used in these questionnaires were at the age range of 18 - 25. The main questions that I used where mainly all about how the audience would like the poster to look. This was because it would help me greatly as I would try to model my poster on what information they gave me. To a certain extent my results showed that most people would buy my drink in a club/bar and would like the product to be black and would be willing to pay ...

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