... feel thirsty just looking at it; also the lid of the bottle is off and the Sprite drink is pouring out; this again makes me feel thirsty. The target audience is 10-20 year olds of both genders. It is a very wide audience; but I think for the more sporty people, it's just given sporty feel about it. I suppose this idea of mine is because I have seen many of their television advertisements and they always show sport happening in the back ground; last time it was basketball. Sport is thirsty work so this is another reason that they might want a sporty feel about their drink. Sprite has a slogan that is "Obey your Thirst". They are trying to get the point that Sprite is a thirst quenching drink and you must drink it because your thirst is telling you to. The use of text is very good. In ...

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