... the time when some form of football was generally shown. This particular advert is one of a series about the firm which all feature 'Lucky the dog'. The advert takes a simple two part structure which follow-on to the other; before and after the television and delivery men come. In the first part, the moods of the father, son and the dog are depression and boredom. In the second part, their moods change to contented (and in the case of the dog, very happy and excited). The humour employed in this advert is when the dogs leaps around with his football shirt over his head when his team scores. The static location is an ordinary family lounge. The use of natural daylight makes a natural colour set, with a cheerful light green colour. The voiceover begins when the delivery men enter the scene. It is the voice of a male ...

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