... is directly related to the product. Advert 2 is advertising Budweiser beer. The picture consists of five playing cards that are all kings. There are the four different suits and also a playing card that has two bottles of Budweiser. There is a slogan at the top of the page and there are three gambling chips in the bottom left of the page. Across the bottom of the page there is a column with a statement in the centre of it. On the tops of the beer bottles there are upturned bottle caps. Advert 3 is advertising Beck's. There is a picture of a smashed bottle of Beck's with the sections with the brand name on remaining intact. There is some beer spilt over the background and there is a small amount of text in the bottom right hand corner of the page. Colour. Colour is one of the most powerful signifiers and can ...

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