... well as identifying what makes them so enjoyable to watch. Adverts use unique main characters to make themselves memorable. Both commercials employ this tactic to good effect, creating a personal feel to the advert. Guinness: Surfer is a perfect example of this. The actor used is a Polynesian man, who was found on a beach in Hawaii. He is a little out of shape, giving the idea that he is a completely genuine surfer and not a model or actor. This clever casting allows the person at home to relate to the ordinary man, who is having an extraordinary experience. This brings personality to the advert, which is vital in making it well known. If a model were used, aspirations and ambitions would not be initiated in the viewer. The creators of John Smiths: Diver employ the same attitude. The actor used is Peter Kay, who is participating in a diving ...

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