... this stereotyped family. The public might think that this perfect family have this car and maybe if we have the same car we would be on the first step for being like them, this of course isn't true but the public can be easily tricked. Advertisers use this method very often and in one-way it is quite brain washing. There are two types of adverts, one that is read in a newspaper and one you see on television. They use very similar but also very different techniques. 'The Seductress' is a written advert for a newspaper. It uses very persuasive language that diverts the attention from the practical details. It also features the women as sexual objects. Therefore it is aimed to men not women. When this advert was written it was mainly men that bought cars so advertisers smallest concern was if they offended women, if they increased their profits ...

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