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Words: | Submitted: Fri Sep 19 2003
... advert is unusual because there is a boy about to kiss the girl's hair, fitting with the slogan: 'for dandruff free kissable hair'. Although both adverts came from teen magazines, the content is very dissimilar. Both the adverts have writing on them. The Mars Bar advert uses the same three sentences repeated over and over again as an outline of the picture. The words used are, 'In your colour. In your size. In the sale'. The letters are in capitals to catch the attention of the reader. The text is not informative about the product because the words have nothing to do with Mars bars. In the Head and Shoulders advert, after looking at the picture, which is very unusual, you are drawn to the words between the boy and the girl. These read 'sample the side effects'. In a large type near the bottom is 'the source of dandruff free ...
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