... humour and puns, imperatives etc. in the language, with this they also target the social, economic and psychological needs and desires of a person. Such language and tactics in advertisements have great effects on the consumer. As we can nowadays notice that many advertisements are just about catchy phrases and slogans and do not concentrate on the product itself. As in the world today we can see the great advances in the technology everyday. As and with the time the world has advanced in great paces introducing a whole new millennium towards technology. One of the great inventions of this era is the mobile phone; it has given a complete face-lift to the communication industry. Mobile phones have become a craving to our society; undoubtedly it is a highly desirable and attractive product. With the advancing technology many new applications have been added to the phones, applications such as Blue tooth ...

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