... sponsored chicken run by "Kellogg" or the make your own wings day by "Red Bull". Both of these have been used and worked. Why do companies advertise in the way they do? They are all cleverly placed so their target audience have the best possible chance of seeing them, I mean you wouldn't advertise a stair-lift or pension plan in a teens magazine. Movies are advertised on school buses because they know that their biggest audience is mates hanging out so it gets to the teens and some other possible people that might go see the film will see the advert as the bus makes its journey. The advert that I'm going to analyse has been taken out of 'Best' magazine and is for 'Ribena original blackcurrant juice drink' this is shown by the whole of the printed advert having a purple tinge to represent the blackcurrant. This advert ...

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