... On the other hand the Renault is focusing their advert at young drivers or anybody who wants to feel young and sexy. This is shown as the advert is all about 'shaking that ass'. This show straight away the adverts are completely different and this Focus continues throughout the adverts. The location of the advert is also very important as if you chose the wrong setting for the advert then the audience may not fully understand the idea of the advert. The Ford Focus advert is set in a car garage to show everything is in control. On the other hand the Renault advert is set in a foreign city. This is shown with the types of housing and roads. This also shows the continuous showing of the difference between the adverts. Also the different locations help show the difference in audience as one is set in a lively location ...

See this essay or coursework document in full right now