... respond to believing what is said. This also relates to the two-step flow whereas when one person hears something from Popworld, he/she would pass on that information to his/her friends. Tops of the Pops Popworld Gender Top of the Pops tends to appeal to both genders in order to gain a larger demographic. The fact there were women shown in the intro, being more or less objectified as objects of desire, could be a technique to appeal to the male audience. However, the women shown appeared to hold a controlled gaze into the camera, giving an appeal to women. Due to modern day views on sexism, Popworld appears to have a balanced view on the role of males and females. By having this certain view, it can help attract a large number of viewers, as it neither exploits males or females but has a neutral sense of their roles in presenting television shows. Age Top of the Pops ...

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