... because that is when teenagers and children have spare time to go to the cinema during the day and if they are seeing a film at a late hour, they would not have to worry about bed-times so they could go to the cinema any day of the week. Release dates could also be relevant to the time of year displayed in the film itself e.g. 'Elf', a Christmas film, was released on 28th November 2003, ready for Christmas, as are most Christmas films. Different films are distributed fairly evenly throughout the year. The big 'blockbuster' films are never released on the same day, or too near to each other because they'd achieve less of an audience and would gain less money. Genre expectations table: Genre Typical setting Typical characters Typical plot Typical props Typical theme Examples. Romantic comedy. Restaurants, parties, etc. Young man, young woman. They meet, hate each other, coincidences throw them together. Wine, roses, chocolates. Love never runs smooth. Love actually, two ...

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