... better than competitors. The purpose of the Daily Express is to sell their newspapers stating that Paul Burrell is lying about Diana. He is betraying Diana's memory. They are trying to get people on their side saying that Paul betrayed Dianna's memory revealing her secrets all for money. To bring Paul's reputation down, showing that Paul's motivation was to sell Diana's memory for cash. Turning moral position in society, it questions his motivations. Headline The headline for the Daily Mirror is "WORLD EXCLUSIVE "this suggests that it is world wide coverage, what everybody wants to know, it is exclusive to the Mirror which brings high news value and also increasing the popularity of the Mirror. "MY STORY" tell us that the story is private to him, it has one viewpoint, and it's the truth. It makes readers be sympathetic towards Burrell. It shows a positive representation. "Paul Burrell opens his heart to ...

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