... and the amount of showing time they get. Due to this soaps have become a form of popular culture and help to form dominant ideologies in societies. Feminists have strong views on the way that the soaps produce dominant ideologies. Even though soap operas do have relatively high proportion of women, they are still outnumbered by men. But this isn't the main thing that concerns feminists, it is the nature of representation that is important. Bretl and cantor (1988) note that males are more likely to be shown in higher-status occupations act their role away from home and have more authority. When this is shown on television dominant ideologies are formed about how life should be, who should work where, and the women's role in the home. Due to the fact that soaps are so popular it is easy for the dominant ideology to be culturally transmitted. Another way that ...

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