... group can generate signs."(Saussure, 1974) Only the social groups could have made the brand a well known name. Therefore this makes the audience think it is a good product due to the name. The colour of the heading is black and white. This effectively connotes with style and sophistication. This is most likely the first thing the audience see in the advert. This is a success because people have already started to think that it is a good advert due to the name of the brand. The word Givenchy it self connotes style, fashion and delicacy. The next thing the audience can see is probably introduction of 'Liv Tyler'. She is a celebrity which makes the audience think that if she is using it then it must be good. This is another thing which gives the product a higher chance of being a success in the shops. If they used an ordinary ...

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