... fill in this questionnaire there will have to be a prize involved such as two free cinema passes for a month, the prize would be selected at random from a tom bola. The information on a particular individual could then be accessed by entering a search for that individual's membership number. A mail merge letter could then be used to send information quickly to that person via email or if that person did not own a PC, it could be sent by post. Carl Howard 2 The input will be for people to fill in a short questionnaire about themselves and the cinema i.e. favourite genre, how often they go to the cinema in a month, when they have done this, they will get a membership card which will entitle them to get special offers etc... this will also give them an individual number which in turn, make the next step a lot easier. This ...

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