... internal communication are: * To pass on or transmit instructions or requests along the lines of command, for example from marketing director to sales manager to floor staff. * To inform staff on new policies, arrangements, developments, processes etc. * To request information from any employee in the company to assist in making decisions for the company or provide feedback after analysing situations. * To encourage or reassure staff in certain circumstances and to persuade and motivate them to work as individuals and as part of a team. * To provide confirmations, responses and information upwards. * To pass on suggestions, ideas and developments along the chain of command. " External Communications External communications are important to let people outside the business know what is going on. External communications are especially important to sales to ensure that there are correct customer invoices; there are attractive and accurate product and service information. Sales must ...

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