... service. Technology plays a major part of their success. In order for their website to be appealing, organized, and easy to use, Amazon.com has to rely on technology. One company, O'Reilly & Associates helps Amazon.com accomplish this. O'Reilly & Associates provides Amazon.com with web development tools such as Linux, Apache, Perl, scripting, digital media4, and online data capturing. Electronic payment web security, real time technology3, and many other forms of technology are relied upon to ensure customer satisfaction, confidence, and enjoyment of their business. Amazon.com's web page supports their mission statement. Navigating, selecting and purchasing products are very fast and easy. Having a well organized and user-friendly site is very enjoyable. Having a worry-free, uncomplicated shopping experience while visiting Amazon.com clearly makes their mission statement one that they can confidently stand by. Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology ...

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