... easily buy things that they would have previously considered luxuries such as cars, TV's and other household appliances. In 1935 there had been 2,000,000 cars in Britain, but by 1955 it had increased to 3,500,000 and was still escalating by the 1960s. This was also partly due to tiny down payments on the products. In 1960, the deposit on a new car could be as little as £5.00. Working young people would receive their wages and be able to spend it on leisure, free from the responsibilities and prices of adulthood. Now that they had more money and less liability, a new market was created, bringing youth culture into popular mainstream. The growth of consumer sales created lots more job opportunities and a whole new industry which was new to Britain - advertising. Advertising had a huge impact on the British culture in the 1960's, as there was more ...

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