... card number is shown. The date is a standard item of information that is also present on a letter. The logo consists of a shape and text. The logo is in the company colours, which are orange and blue. The company colours are used in many places on the letter including the logo also used at the bottom of the page where the company's contact details are and the copyright note. The colours are also used in the in the letter on right hand side of the page vertically, which holds the advantages of the credit card. The purpose of the letter is to inform the customer and remind them about the benefits available to them after a certain date when they use their credit card. The letter ensures the customer that Alliance Leicester continues to provide their customers with leading credit card products. As the letter is related to ...

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