... this location will allow me to gain most of the market as my business is very unique amongst the High Street shops, as for the shoppers it is almost a treat because they can enjoy something which has never been offered. Aims & Objectives I have many aims to start my business and to keep it running, in order to preserve and keep my business running I must conduct market research and gain the most out of the market. I must take into account the 4 P's, pricing, promotion, product and place. I will research into my target audience in order to obtain crucial information about what my potential customers actually want. After my research has been conducted I must analyse my findings and I will present them in pie charts, these will clearly allow me to see which decisions must be made by my business. One of my main aims for my business is ...

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