... marketing strategy and plans:> The clubs of the Coquet Shorebase Trust targeted three groups of audiences which were young people, women, and people with disabilities.> To provide such social and other facilities to members as may be from time to time determined by the club.> To change the perception by women that sailing and windsurfing in particular is a sport only for men.> The Coquet Shorebase Trust provides, either directly or through other agencies access to both the water and surrounding countryside for disable people. * Organisation analysis: An on-site business, which is independent of the Club and also attached, sells sailing equipment and courses for windsurfing and sailing. The Club has to strengthen its marketing department and strategy in the case of lack of marketing communicational tools and employees resigned. * Competitors' analysis: There are two competitors within the Coquet Shorebase Trust have in North England Advantages Disadvantages North Lincolnshire and Humberside Sailing Club * Membership costs ...

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