... the company as well as the steps in the implementation process are subject of the following paper. The following analysis is made mostly on the bases of official data cited with referred sources. Exact data however about the size of the advertising market in Bulgaria is not available. There is data for the press market and TV market only, however the specialised publications /as the newspaper published by "ASI" Ltd./ are not included in the monitoring of the press market. Bulgarian market economy is in its teenage years. Bulgarian managers most often are self -educating themselves on the principle of the "probe and the mistake". In the process of the European integration Bulgaria is relying on the Western know-how. Information is of value. Thus the information and consulting business in Bulgaria has its future. If it learns how to benefit from the opportunities. Business Economics Course Assignment Part 1 Description of the company - "ASI" ...

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