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... 3. the explosive growth at the European hubs of other alliances in Frankfurt, Amsterdam and Paris 4. deregulation of the airline industry 5. the September 11th terrorist attacks in the United States In 1992, government restraints were removed on air services to encourage the growth of alliances such as that of BA and American Airlines. The 'open skies' policy has resulted in numerous public benefits (as well as falling barriers to entry for other airlines) which include lower prices, increased flights and competition and expanded job opportunities associated with corporate growth. BA entered into many different airline alliances to expand market coverage. Over the last year, two major global alliances have formed; Star alliance and One World alliance (American Airlines, British Airways, Qantas, Cathay and Canadian international). British Airways investment in Air Liberte and Deutsche BA gave us a presence in the three largest aviation markets in Europe. The alliance enabled BA ...