... sure our company can survive. * Maximising the sales. We believed that the aims we setup were suitable for our business. This is because we knew that our business will be a small start up firm and we didn't aim for anything that was out of our reach. The objectives are the targets which a business set itself to check that it is going to achieve the aims. In other words an objective is the things that will help a business attain its aims. These objectives must be SMART. The word SMART means that the objectives ought to be S- specific (suitable for the company), M- measurable, A- Attainable (some thing the company will be able to do), R- realistic and T- Time (E.g. how long it's going to take). It is crucial for a business to have objectives because the owners then will be informed if the business is reaching its ...

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