... objectives which should be- Specific- An objective needs to be specific. It needs to identify exactly where change is to occur, how much change is to occur, what the outcome is, when change is to start and when it is supposed to finish. It cannot be unclear. Measurable-you know when you've got there or you have done it. Achievable- it is possible to do them in the time and with the resources available. It needs to be achievable, meaning that increasing sales by 300% in the next two weeks is probably outside possibility. Realistic- it is possible to do them, they are not based upon fantasy. It needs to be relevant to the work unit's reason for being. An objective must have a meaningful relationship to the companies' objectives. Time bounded- you set a time limit on them. It needs to be time bound to identify when it starts and how long it is to ...

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