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Words: 668 | Submitted: Sun Jan 13 2008
... were Tesco have been able to sell a wide variety of Asian foods. I believe Only Tesco will benefit from this clever strategy as many Asians do their weekly or monthly shopping at Tesco. Tesco has also started Internet shopping, this service that Tesco has provided there customers is most beneficial to customers that have a very busy life such as working mothers or disables or the elderly. This service is being provided for no cost and delivery is also free if your shopping is over a certain amount. I believe that Tesco has done good research and followed that up with a great business strategy on a whole; they have been able to establish them themselves in a very competitive environment. Tesco were able to become so successful in the grocery market because:> They were market orientated.> They were able to do sufficient market research.> They were able to offer ...
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