... a model of behaviour which could influence people by showing them that they could get the same results as those portrayed in what they had read/seen/heard. For instance if a child sees someone get hurt on television and finds it exciting then they would want to replicate this behaviour, to gain the reward of feeling the same emotion again. In 1960 Albert Bandura undertook a research project based on these ideas. He showed three groups of children a film which included scenes of violence towards a doll, in the first film the person committing the crime was punished, in the second the person was rewarded and in the third no punishment or reward took place. Only the group which had seen the violent person punished was not violent toward the doll. This theory has since been discredited for being too simplistic and narrow in its approach. It does not take ...

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