... but a few of the factions. Pluralists believe that the presence of media in society has no other use but to give people the range of views and information that will best cater for their needs. The quote I started with is one of the main fundamentals of pluralism. It recognizes that society is diverse and as such you would expect the media it incorporates to be as well. Pluralists often make the point that if people didn't want all of these different perspectives shown to us in the media we wouldn't pay for it. If this were the case, media that shows views and ideas that are unwanted by society would cause the businesses that produce to cease to exist. Pluralist sociologists also would aim to prove their theory by mentioning the fact many countries do not allow vast cross ownership in the media. This prevents one business owning ...

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