... public and see power being given to the consumer. Where crime does occur, it is presented in an objective manner, where no biases are portrayed. However, interactionist approaches criticise functionalists along with other structural approaches as being overly deterministic, because they given causal status to human agencies and neglect the interactional process that the mass media endures. Becker looked at the process of the labelling theory and saw that deviance didn't start with an act itself, but an act that is somehow ambiguous (that doesn't really have a meaning to it) that leads to an act as deviant. The critical phase is when the label became public. I.e. when the authorities notice it and along with this come the stigmatisation process. Everyone now starts to evaluate the identity of the person who has been publicly labelled. Not only does this label become the master status of the individual, but also everyone ...

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