... given when participants believed that other potential helpers were available. The findings from this study support the notion of diffusion of responsibility as, as suggested the more witness there were to the victim needing help, the less the participant felt a sloe responsibility to help. Participants assumed that his intervention would not be necessary, as confederates would have taken care of the situation. However, it could be argued that as the experiment was lab based it holds no ecological validity, and therefore the results cannot be generalised to real life situations. Participants reluctance to help may have been caused by an attempt to avoid social disapproval (e.g. being the odd one out), or they may also have picked up demand characteristics from experimenters or other confederates as to the true nature of the experiment and felt they needed to supply the experimenters with the results they required. Latane & Draley also ...

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